Why do you write at work? Your answer might be “I write at work because I have to use email,” or “I write at work because it’s part of my job” or something similar. But is any of that really the reason why? Nope. The real reason why you write at work is to inform, persuade or even convince someone, be that a coworker, boss, stakeholder, prospect, customer, vendor or someone else. But to do any of that, your writing first has to get read. Because you can’t inform anyone if they don’t read what you wrote, can you? And how do you get...
When I was a kid, I remember my father, exasperated with traffic while we were driving somewhere, saying people who are polite in person are rude when driving because they have the anonymity of the car. Someone who would never cut in front of you in line at the bank, he argued, would cut you off in traffic without batting an eye because of this anonymity. I think about his comment when confronted with rude drivers, but also when confronted with email marketing. At times, it seems as if email marketers take the car approach, doing...
Is your business using automated or drip email marketing? If not, why not? You should be, as this ebook explains. And if you are, kudos to you! Now let’s make sure you’re making the most of your drip campaigns with nine tips to improve. How to approach your automated email marketing A drip campaign is a series of emails that are triggered by an event, but they aren’t standalone emails. Instead they are a series of emails meant to work together. These might be emails you’d use for a lead nurturing campaign, for example....
My reasons for retiring from freelance copywriting were many, but doing so also gave me an unexpected benefit: being a resource for newbie junior copywriters. You might also like… More resources for junior copywriters and marketers who write copy: Get this FREE ebook on how NOT to look like a spammer. Download this FREE ebook on knowing your audience before you write (with worksheets). Get 8 copywriting tips from a senior copywriter. Learn how to wreck your email copywriting. Take this intermediate email copywriting class....
(Originally published November 2017) Just about every small business owner, freelancer and marketer knows blogging is a critical content marketing tool. But boy, is it hard to stick with it! The problem is, blogging seems to end up at the bottom of the task list every day because so many other business tasks are higher in priority. We squeeze it in when there’s time, but then we don’t always feel like it when we do have time. But blog we should, whether we’re blogging as part of our jobs and we get paid to do it, or we’re doing it...
The mistakes, they are all around me! Even when I’m in the barn dishing up supplements, I’m confronted with lazy language! And that’s what we’ll tackle in this Monday’s Mistake. Do you see the errors in this? Note: This is from a horse supplements package, and the “blue and orange” wording refers to a map that was on the package. In the first sentence, the mistake is a missing comma after “area.” That’s simple enough. Then I have to admit that–on the surface–the second sentence is not technically wrong. I wanted to say...
