How to Wreck Your Email Copywriting and Turn People Off…Starring Our New Puppy

How to Wreck Your Email Copywriting and Turn People Off…Starring Our New Puppy

A rug, a puppy, and a lesson in email copywriting… You might wonder why this post on email copywriting includes a picture of an adorable puppy. Well, here’s why: A few months ago, I bought a rug from Ruggable for our kitchen. Last week we brought home a puppy. Still confused? Hang on… If you’re not familiar with Ruggable, it’s a washable rug. And if you’re not familiar with puppies, let me tell you that house training a puppy means you need a washable rug! This kitchen rug has worked out better than I had hoped. It’s lovely to look...
8 Ways to Keep Blogging Week After Week After Week

8 Ways to Keep Blogging Week After Week After Week

Just about every small business owner, freelancer and marketer knows blogging is a critical content marketing tool. But boy, is it hard to stick with it! The problem is, blogging seems to end up at the bottom of the task list every day because so many other business tasks are higher in priority. We squeeze it in when there’s time, but then we don’t always feel like it when we do have time. But blog we should, whether we’re blogging as part of our jobs and we get paid to do it, or we’re doing it to market ourselves as freelancers or...