My reasons for retiring from freelance copywriting were many, but doing so also gave me an unexpected benefit: being a resource for newbie junior copywriters. You might also like… More resources for junior copywriters and marketers who write copy: Get this FREE ebook on how NOT to look like a spammer. Download this FREE ebook on knowing your audience before you write (with worksheets). Get 8 copywriting tips from a senior copywriter. Learn how to wreck your email copywriting. Take this intermediate email copywriting class....
(Originally published November 2017) Just about every small business owner, freelancer and marketer knows blogging is a critical content marketing tool. But boy, is it hard to stick with it! The problem is, blogging seems to end up at the bottom of the task list every day because so many other business tasks are higher in priority. We squeeze it in when there’s time, but then we don’t always feel like it when we do have time. But blog we should, whether we’re blogging as part of our jobs and we get paid to do it, or we’re doing it...
The mistakes, they are all around me! Even when I’m in the barn dishing up supplements, I’m confronted with lazy language! And that’s what we’ll tackle in this Monday’s Mistake. Do you see the errors in this? Note: This is from a horse supplements package, and the “blue and orange” wording refers to a map that was on the package. In the first sentence, the mistake is a missing comma after “area.” That’s simple enough. Then I have to admit that–on the surface–the second sentence is not technically wrong. I wanted to say...
Eight copywriting tips that aren’t about copywriting but are crucial to freelance success… I’m feeling my age, and not because I’ve hauled wheelbarrows full of horse manure across our property to the garden. No, I’m feeling my age because I recently had a phone conversation during which I passed along some wisdom to an aspiring copywriter. In truth, as much as I felt like a wizened old copywriter talking about “back in my day…,” I loved passing along wisdom I learned the hard way: through experience. In fact, the whole reason I...
A rug, a puppy, and a lesson in email copywriting… You might wonder why this post on email copywriting includes a picture of an adorable puppy. Well, here’s why: A few months ago, I bought a rug from Ruggable for our kitchen. Last week we brought home a puppy. Still confused? Hang on… If you’re not familiar with Ruggable, it’s a washable rug. And if you’re not familiar with puppies, let me tell you that house training a puppy means you need a washable rug! This kitchen rug has worked out better than I had hoped. It’s lovely to look...
