Why do you write at work? Your answer might be “I write at work because I have to use email,” or “I write at work because it’s part of my job” or something similar. But is any of that really the reason why? Nope. The real reason why you write at work is to inform, persuade or even convince someone, be that a coworker, boss, stakeholder, prospect, customer, vendor or someone else. But to do any of that, your writing first has to get read. Because you can’t inform anyone if they don’t read what you wrote, can you? And how do you get...
When I was a kid, I remember my father, exasperated with traffic while we were driving somewhere, saying people who are polite in person are rude when driving because they have the anonymity of the car. Someone who would never cut in front of you in line at the bank, he argued, would cut you off in traffic without batting an eye because of this anonymity. I think about his comment when confronted with rude drivers, but also when confronted with email marketing. At times, it seems as if email marketers take the car approach, doing...
We waste too much time writing and reading confusing communications at work. The four Rs can save us from ourselves. Once upon a time, we referred to the three Rs that kids learned in school: reading, ‘riting and ‘rithmetic. Today as adults in the 21st century who write at work, we need to focus on the four Rs: Re-read Remove Replace Rewrite And we need to starting now. Because time’s a wastin’ and we have better things to do. Why You Need the Four Rs As I’ve written about elsewhere, we are wasting $400 billion every single year...
Is your business using automated or drip email marketing? If not, why not? You should be, as this ebook explains. And if you are, kudos to you! Now let’s make sure you’re making the most of your drip campaigns with nine tips to improve. How to approach your automated email marketing A drip campaign is a series of emails that are triggered by an event, but they aren’t standalone emails. Instead they are a series of emails meant to work together. These might be emails you’d use for a lead nurturing campaign, for example....
My reasons for retiring from freelance copywriting were many, but doing so also gave me an unexpected benefit: being a resource for newbie junior copywriters. You might also like… More resources for junior copywriters and marketers who write copy: Get this FREE ebook on how NOT to look like a spammer. Download this FREE ebook on knowing your audience before you write (with worksheets). Get 8 copywriting tips from a senior copywriter. Learn how to wreck your email copywriting. Take this intermediate email copywriting class....
Looking for tips on how to write fast? Read on for five suggestions for writing faster without making more mistakes. As someone teaching workplace writing skills, I see again and again the impact of our hurry-up work world on the quality of writing. And although I will continue to preach slowing down, for all kinds of reasons, the truth is that many people still prefer to hurry through tasks. On the surface, this rushing through the workday might seem to equal productivity when it often has the opposite result. As an article at...
