9 Ways to Improve Any Drip Email Campaign

9 Ways to Improve Any Drip Email Campaign

Is your business using automated or drip email marketing? If not, why not? You should be, as this ebook explains. And if you are, kudos to you! Now let’s make sure you’re making the most of your drip campaigns with nine tips to improve. How to approach your automated email marketing A drip campaign is a series of emails that are triggered by an event, but they aren’t standalone emails. Instead they are a series of emails meant to work together. These might be emails you’d use for a lead nurturing campaign, for example....
Dear Brittany: A Senior Copywriter Passes Along Insights and Lessons Learned

Dear Brittany: A Senior Copywriter Passes Along Insights and Lessons Learned

My reasons for retiring from freelance copywriting were many, but doing so also gave me an unexpected benefit: being a resource for newbie junior copywriters. You might also like… More resources for junior copywriters and marketers who write copy:   Get this FREE ebook on how NOT to look like a spammer. Download this FREE ebook on knowing your audience before you write (with worksheets). Get 8 copywriting tips from a senior copywriter. Learn how to wreck your email copywriting. Take this intermediate email copywriting class....
How to Write Fast: 5 Ways to Write Faster, not Sloppier

How to Write Fast: 5 Ways to Write Faster, not Sloppier

Looking for tips on how to write fast? Read on for five suggestions for writing faster without making more mistakes. As someone teaching workplace writing skills, I see again and again the impact of our hurry-up work world on the quality of writing. And although I will continue to preach slowing down, for all kinds of reasons, the truth is that many people still prefer to hurry through tasks. On the surface, this rushing through the workday might seem to equal productivity when it often has the opposite result. As an article at...
Cluttered, Concise, Curt…Why We Can’t Get Clear Writing Right

Cluttered, Concise, Curt…Why We Can’t Get Clear Writing Right

Clear writing is sadly lacking in both marketing and business content these days. Here’s why… No matter how many decades I spend working with words, I continue to be shocked by the lack of writing for clarity all around me. I see cluttered and clunky writing everywhere, in marketing content and in business writing. Sometimes I wonder if people are getting paid by the word, for goodness sake! But, no, I realize that’s not the case. So what is? Why this propensity for clutter instead of clear writing? Not that I think people choose...
8 Copywriting Tips from a Retiring Copywriter to an Aspiring One

8 Copywriting Tips from a Retiring Copywriter to an Aspiring One

Eight copywriting tips that aren’t about copywriting but are crucial to freelance success… I’m feeling my age, and not because I’ve hauled wheelbarrows full of horse manure across our property to the garden. No, I’m feeling my age because I recently had a phone conversation during which I passed along some wisdom to an aspiring copywriter. In truth, as much as I felt like a wizened old copywriter talking about “back in my day…,” I loved passing along wisdom I learned the hard way: through experience. In fact, the whole reason I...
How to Wreck Your Email Copywriting and Turn People Off…Starring Our New Puppy

How to Wreck Your Email Copywriting and Turn People Off…Starring Our New Puppy

A rug, a puppy, and a lesson in email copywriting… You might wonder why this post on email copywriting includes a picture of an adorable puppy. Well, here’s why: A few months ago, I bought a rug from Ruggable for our kitchen. Last week we brought home a puppy. Still confused? Hang on… If you’re not familiar with Ruggable, it’s a washable rug. And if you’re not familiar with puppies, let me tell you that house training a puppy means you need a washable rug! This kitchen rug has worked out better than I had hoped. It’s lovely to look...