Clear writing is sadly lacking in both marketing and business content these days. Here’s why… No matter how many decades I spend working with words, I continue to be shocked by the lack of writing for clarity all around me. I see cluttered and clunky writing everywhere, in marketing content and in business writing. Sometimes I wonder if people are getting paid by the word, for goodness sake! But, no, I realize that’s not the case. So what is? Why this propensity for clutter instead of clear writing? Not that I think people choose...
Eight copywriting tips that aren’t about copywriting but are crucial to freelance success… I’m feeling my age, and not because I’ve hauled wheelbarrows full of horse manure across our property to the garden. No, I’m feeling my age because I recently had a phone conversation during which I passed along some wisdom to an aspiring copywriter. In truth, as much as I felt like a wizened old copywriter talking about “back in my day…,” I loved passing along wisdom I learned the hard way: through experience. In fact, the whole reason I...
A rug, a puppy, and a lesson in email copywriting… You might wonder why this post on email copywriting includes a picture of an adorable puppy. Well, here’s why: A few months ago, I bought a rug from Ruggable for our kitchen. Last week we brought home a puppy. Still confused? Hang on… If you’re not familiar with Ruggable, it’s a washable rug. And if you’re not familiar with puppies, let me tell you that house training a puppy means you need a washable rug! This kitchen rug has worked out better than I had hoped. It’s lovely to look...
