If you want to be a better, faster writer, be clear. Does that sound like unnecessary and obvious advice? It should be, but I see cluttered, clunky writing in professionally written materials on an almost daily basis. That tells me we still need to work on clarity....
Mistakes make us look stupid. Period. Mistakes in our writing also lower our credibility, whether they show up in a document, an email, or a chat message. When readers see errors in your writing, they might assume that: You’re a sloppy writer. Your...
Can changing just one word of your message get that message across faster? I think so… I used to drive a stretch of freeway with a most annoying sign off to the west that irked me every time I passed it. The sign was a huge banner for a tree maintenance company...
Have you ever hit Send only to find out later you had an egregious error in your message? I’m guessing yes, because it has happened to us all. We’re typing fast and probably thinking about the next task while trying to finish this one and boom, next thing...
You might have a money pit staring you in the face and you don’t even see it. This money sucker wastes time and dollars. And it’s not unique to your business. Like aliens taking over a city in some blockbuster movie, this money pit shows up all over,...
The story I am about to tell you is true, although embarrassing. But I share it because there’s an important lesson to be learned here about becoming a better faster writer… Once upon a time, this freelance copywriter fell on some hard times. That’d...
