You don’t have to search for famous examples of bad copywriting when it’s all around us…even in my kitchen! Since I’m in a mood and I’ve recently picked apart another piece of bad copywriting, let’s do another. This is copy from food packaging that was in my kitchen. I changed it a bit to keep it anonymous (and it was juice, not cereal), but the gist of it is the same: What’s wrong with this copywriting? Spend some time with this. Read it a couple of times. What jumps out at you? First, there’s the headline: Put Good...
Why search for a good copywriting tip when too many copywriters don’t even do this one simple thing? C’mon, copywriters. We can do better than this snippet of copy that I grabbed from a web page: It doesn’t make any sense, right? You discover the changes so you don’t have to discover the changes? Huh? And when you consider this is meant to be marketing and persuading a potential customer, it’s even worse. Why these copywriting mistakes happen This kind of mistake is inexcusable in my book. And I can think of two possible...
My reasons for retiring from freelance copywriting were many, but doing so also gave me an unexpected benefit: being a resource for newbie junior copywriters. You might also like… More resources for junior copywriters and marketers who write copy: Get this FREE ebook on how NOT to look like a spammer. Download this FREE ebook on knowing your audience before you write (with worksheets). Get 8 copywriting tips from a senior copywriter. Learn how to wreck your email copywriting. Take this intermediate email copywriting class....
(Originally published November 2017) Just about every small business owner, freelancer and marketer knows blogging is a critical content marketing tool. But boy, is it hard to stick with it! The problem is, blogging seems to end up at the bottom of the task list every day because so many other business tasks are higher in priority. We squeeze it in when there’s time, but then we don’t always feel like it when we do have time. But blog we should, whether we’re blogging as part of our jobs and we get paid to do it, or we’re doing it...
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