Is your business using automated or drip email marketing? If not, why not? You should be, as this ebook explains. And if you are, kudos to you! Now let’s make sure you’re making the most of your drip campaigns with nine tips to improve. How to approach your automated email marketing A drip campaign is a series of emails that are triggered by an event, but they aren’t standalone emails. Instead they are a series of emails meant to work together. These might be emails you’d use for a lead nurturing campaign, for example....
(Originally published November 2017) Just about every small business owner, freelancer and marketer knows blogging is a critical content marketing tool. But boy, is it hard to stick with it! The problem is, blogging seems to end up at the bottom of the task list every day because so many other business tasks are higher in priority. We squeeze it in when there’s time, but then we don’t always feel like it when we do have time. But blog we should, whether we’re blogging as part of our jobs and we get paid to do it, or we’re doing it...
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