Boost Your Sales and Marketing Writing Skills
Whether you’re a marketer, a small business owner, a freelancer or a salesperson—chances are good that your writing needs to improve to stand out in this loud, crowded, digital age.
Your writing matters more than ever now because:
- Your customers are awash in marketing content…and your marketing must stand out.
- Attention spans have shrunk…and you have to hook prospects right away.
- The old adage rings true: You never get a second chance to make a first impression.
And you are the one doing the writing, right? You aren’t hiring a pricy copywriter to write your marketing for you. That’s why you’re here. That said, you’re not going to learn to be copywriter either, because that’s not the best use of your time. And that’s where I can help.
For over 20 years, I worked as a freelance copywriter. I wrote websites and brochures and emails and even a drink coaster. I tackled packaging, catalog copy, and both print and banner ads. I wrote scripts for videos and blog posts for CEOs. I wrote case studies and whitepapers and infographics.
In short, I spent two decades writing all manner of marketing materials, learning all the time. And now I offer ebooks and classes to pass along some of that knowledge to you so you can do a better job of marketing your business by making the most of your words.
You’re not a copywriter and you don’t need to be. You don’t need to know what I know. You just need to know how to do all of it a little better.
Make your words work for you
Take the first step toward better sales and marketing with these ebooks and classes, and watch for more to be added soon:
Sign up for a helpful monthly email full of writing advice and inspiration!
Email Copywriting 101–Write Better Emails for Better Results
Learn the basics behind successful email copywriting! This course has two parts to it. The first is about the three most common mistakes people make when writing their marketing emails because I believe that when you’re aware of the mistakes, you’re more likely to avoid making them. The second part is about ways to improve, specifically about ways to improve subject lines, the body copy and calls to action at a beginner level. Learn more about this class…
Intermediate Email Copywriting
Only about 20% of marketing emails are opened and only 3% of those get clicks. Yikes! Improve your email copywriting, and you’ll get more opens…and clicks. If you’re still not getting the results you want from your sales emails, take this course. In 30 lessons, you’ll learn 19 ways to write sales emails that engage customers and get clicks. This course also comes with a 31-page course guide that you can use to follow along and as a reference later. Learn more about the class…
Automated Email Marketing
Put the power of automated email to work marketing your business with this ebook as your guide. It covers different types of automated emails, why you should use them, common mistakes to avoid, and ways to do automated emails better, all from the perspective of the content. (And content is king, remember!) Buy it today, benefit tomorrow! Learn more…