Above All, Seek to Understand When Writing at Work

Above All, Seek to Understand When Writing at Work

Seek to understand. It sounds a bit like advice you’d get from a karate kid movie or Yoda, right? (Wait. Did I just date myself?) But it’s sound advice for anyone trying to communicate—especially when writing at work. It takes longer to make the effort to understand as opposed to knee-jerk reactions, but it saves time in the end. Not only that, seeking to understand can improve workplace communications. In his article titled How do you improve workplace communication? Ask questions, writer Michael Bungay Stanier explains that we shy...
Writing at Work? Avoid Putting Words into a Blender! Here’s How…

Writing at Work? Avoid Putting Words into a Blender! Here’s How…

Do you remember the song Inside Out by Eve 6 from a few years back? It was playing over the sound system at the grocery store last week and I’ve had it stuck in my head ever since, especially the line about putting “my tender heart into a blender, watch it spin around to a beautiful oblivion.” Sometimes writers seem to put their words into a blender and watch them spin around into a not-so-beautiful oblivion. And, sad to say, the higher up the corporate food chain, the more likely this mess of words tends to be. I say this because I...
Writing at Work: Cut the Clutter. Keep the Kindness

Writing at Work: Cut the Clutter. Keep the Kindness

How you say something is as important as what you say, so learn to cut the clutter but keep the kindness when writing at work. Writing clearly at work is not simply a matter of stripping your message down to the bare bones. It’s learning to identify the clutter that gets in the way of communication. We must remember that a human being is on the receiving end. And therefore we must write with respect and consideration…which means removing the bullshit or clutter. But if you strip away too much, you go too far. You’ve removed the...
9 Ways to Improve Any Drip Email Campaign

9 Ways to Improve Any Drip Email Campaign

Is your business using automated or drip email marketing? If not, why not? You should be, as this ebook explains. And if you are, kudos to you! Now let’s make sure you’re making the most of your drip campaigns with nine tips to improve. How to approach your automated email marketing A drip campaign is a series of emails that are triggered by an event, but they aren’t standalone emails. Instead they are a series of emails meant to work together. These might be emails you’d use for a lead nurturing campaign, for example....
Dear Brittany: A Senior Copywriter Passes Along Insights and Lessons Learned

Dear Brittany: A Senior Copywriter Passes Along Insights and Lessons Learned

My reasons for retiring from freelance copywriting were many, but doing so also gave me an unexpected benefit: being a resource for newbie junior copywriters. You might also like… More resources for junior copywriters and marketers who write copy:   Get this FREE ebook on how NOT to look like a spammer. Download this FREE ebook on knowing your audience before you write (with worksheets). Get 8 copywriting tips from a senior copywriter. Learn how to wreck your email copywriting. Take this intermediate email copywriting class....