9 Ways to Improve Any Drip Email Campaign

9 Ways to Improve Any Drip Email Campaign

Is your business using automated or drip email marketing? If not, why not? You should be, as this ebook explains. And if you are, kudos to you! Now let’s make sure you’re making the most of your drip campaigns with nine tips to improve. How to approach your automated email marketing A drip campaign is a series of emails that are triggered by an event, but they aren’t standalone emails. Instead they are a series of emails meant to work together. These might be emails you’d use for a lead nurturing campaign, for example....
Dear Brittany: A Senior Copywriter Passes Along Insights and Lessons Learned

Dear Brittany: A Senior Copywriter Passes Along Insights and Lessons Learned

My reasons for retiring from freelance copywriting were many, but doing so also gave me an unexpected benefit: being a resource for newbie junior copywriters. You might also like… More resources for junior copywriters and marketers who write copy:   Get this FREE ebook on how NOT to look like a spammer. Download this FREE ebook on knowing your audience before you write (with worksheets). Get 8 copywriting tips from a senior copywriter. Learn how to wreck your email copywriting. Take this intermediate email copywriting class....
How to Write Fast: 5 Ways to Write Faster, not Sloppier

How to Write Fast: 5 Ways to Write Faster, not Sloppier

Looking for tips on how to write fast? Read on for five suggestions for writing faster without making more mistakes. As someone teaching workplace writing skills, I see again and again the impact of our hurry-up work world on the quality of writing. And although I will continue to preach slowing down, for all kinds of reasons, the truth is that many people still prefer to hurry through tasks. On the surface, this rushing through the workday might seem to equal productivity when it often has the opposite result. As an article at...
Monday’s Mistake: When to Use a Number vs. a Word

Monday’s Mistake: When to Use a Number vs. a Word

Here’s this week’s mistake, although it is admittedly subjective: What’s right: The writer used the written out version of 34 to start the sentence, and that’s correct. We don’t start sentences with numbers. Writing “34 percent of…” is wrong. Writing “Thirty-four percent of…” is right. What’s wrong: The other number should be a number, not a word, meaning it should say 18, not eighteen. Why? For two reasons: The number is not at the beginning of a sentence as 34...
Cluttered, Concise, Curt…Why We Can’t Get Clear Writing Right

Cluttered, Concise, Curt…Why We Can’t Get Clear Writing Right

Clear writing is sadly lacking in both marketing and business content these days. Here’s why… No matter how many decades I spend working with words, I continue to be shocked by the lack of writing for clarity all around me. I see cluttered and clunky writing everywhere, in marketing content and in business writing. Sometimes I wonder if people are getting paid by the word, for goodness sake! But, no, I realize that’s not the case. So what is? Why this propensity for clutter instead of clear writing? Not that I think people choose...