Both Horses and Email Are Dangerous When in a Hurry. Here’s Why…

Both Horses and Email Are Dangerous When in a Hurry. Here’s Why…

I hurt. My whole left arm aches as does my left shoulder. The back of my left hand twinges when I use it and my left pinkie tingles. Why? Because I disregarded one of the fundamental rules about working with horses: Don’t be in a hurry. And I ended up with these aches and pains but—thankfully–that was all. It could have been worse. So…what happened? My iPhone wasn’t working. I took Chase and the dogs for a ride up the logging road thinking I’d get service once away from home, but I didn’t. That’s when I knew I’d have to go...
How Specific Email Subject Lines Save Time…and Make You Look Good!

How Specific Email Subject Lines Save Time…and Make You Look Good!

Email subject lines are often overlooked but have the potential to make or break your workplace communication and productivity… What’s the first thing people look at when deciding whether or not to open an email? The From name. And the second? The email subject line—and that makes the subject line key. This is something I emphasize when teaching email copywriting, but it is every bit as relevant to writing at work. While the email marketer needs compelling email subject lines to get a prospect to open an email so they’ll see the...
2 Ways to Get Faster at Business Email Writing (and Other Writing too!)

2 Ways to Get Faster at Business Email Writing (and Other Writing too!)

(Originally published November 2017) Do you wish writing didn’t take you so long? Or that you could dash off an email without having to think so hard about it, and labor over it? We spend so much time on business email writing, it’s no surprise it’s a pain point. And if it is a pain point for you, kudos to you for caring! Far too many emails are dashed off with little thought for how well they’re communicating what’s intended. Sadly, that leads to even more time spent writing and reading as we’re trying to understand each other, so...
Weak Workplace Writing Is Whittling Away Your Bottom Line

Weak Workplace Writing Is Whittling Away Your Bottom Line

What’s scarier than Halloween haunts? Sucky workplace writing! Halloween is here, but you know what’s really scary? The billions of dollars lost each year due to sucky workplace writing. How many billions? How scary can this really be? Oh, it’s terrifying, trust me: $400 billion. Every. Single. Year. If that number doesn’t scare you, it should. Picture 400 billion one-dollar bills piled up high and set on fire…a huge bonfire of money going up in smoke, leaving only a dusting of ashes behind. That’s $400 billion gone, just gone. Can...
Effective Business Emails Save You Time—a Lot of Time!

Effective Business Emails Save You Time—a Lot of Time!

Why should you care about effective business emails? Because they save time, both for you and for the people you email. How do they save time? Because you write fewer emails when you are better at it. When you’re a competent and considerate writer of emails, you cut down on the unnecessary back-and-forth email traffic and the clutter in your inbox. And your reward? You get back time. Better emails = better brand + time saved In my last post on business email writing, I talked about email’s effect on your personal brand at work, and...
Writing Emails at Work: Are You Making or Breaking Your Brand?

Writing Emails at Work: Are You Making or Breaking Your Brand?

Writing emails at work is something we do on automatic pilot but shouldn’t, because how you email matters. Would you show up for work in rumpled pajamas and bed hair? Would you slouch in your chair scrolling through your Instagram feed on your phone while in a one-on-one meeting with your boss? No and no, because you know your appearance and body language are a reflection of your professionalism (and brand) in the workplace. But do you realize the same is true of the emails you write? How you do email is part of your brand In a...