9 Ways to Improve Any Drip Email Campaign

9 Ways to Improve Any Drip Email Campaign

Is your business using automated or drip email marketing? If not, why not? You should be, as this ebook explains. And if you are, kudos to you! Now let’s make sure you’re making the most of your drip campaigns with nine tips to improve. How to approach your automated email marketing A drip campaign is a series of emails that are triggered by an event, but they aren’t standalone emails. Instead they are a series of emails meant to work together. These might be emails you’d use for a lead nurturing campaign, for example....
Dear Brittany: A Senior Copywriter Passes Along Insights and Lessons Learned

Dear Brittany: A Senior Copywriter Passes Along Insights and Lessons Learned

My reasons for retiring from freelance copywriting were many, but doing so also gave me an unexpected benefit: being a resource for newbie junior copywriters. You might also like… More resources for junior copywriters and marketers who write copy:   Get this FREE ebook on how NOT to look like a spammer. Download this FREE ebook on knowing your audience before you write (with worksheets). Get 8 copywriting tips from a senior copywriter. Learn how to wreck your email copywriting. Take this intermediate email copywriting class....
8 Copywriting Tips from a Retiring Copywriter to an Aspiring One

8 Copywriting Tips from a Retiring Copywriter to an Aspiring One

Eight copywriting tips that aren’t about copywriting but are crucial to freelance success… I’m feeling my age, and not because I’ve hauled wheelbarrows full of horse manure across our property to the garden. No, I’m feeling my age because I recently had a phone conversation during which I passed along some wisdom to an aspiring copywriter. In truth, as much as I felt like a wizened old copywriter talking about “back in my day…,” I loved passing along wisdom I learned the hard way: through experience. In fact, the whole reason I...