Monday’s Mistake for March 1, 2021: The Dangers of Automated Email!

Monday’s Mistake for March 1, 2021: The Dangers of Automated Email!

Sadly, this is the first paragraph in an automated email I get once a week now that we have a registered puppy. I count three blatant mistakes plus several places where writing could be improved. What do you see? To be honest, it’s not the mistakes or poor writing that bug me about this. What bugs me is this is yet another example of the dangers of the set-it-and-forget-it mentality many marketers have with automated email. These emails are being sent out when triggered by an event, in this case, our puppy turning 16 weeks old...
How to Wreck Your Email Copywriting and Turn People Off…Starring Our New Puppy

How to Wreck Your Email Copywriting and Turn People Off…Starring Our New Puppy

A rug, a puppy, and a lesson in email copywriting… You might wonder why this post on email copywriting includes a picture of an adorable puppy. Well, here’s why: A few months ago, I bought a rug from Ruggable for our kitchen. Last week we brought home a puppy. Still confused? Hang on… If you’re not familiar with Ruggable, it’s a washable rug. And if you’re not familiar with puppies, let me tell you that house training a puppy means you need a washable rug! This kitchen rug has worked out better than I had hoped. It’s lovely to look...