The Future Is Freelance…and Your Writing Will Matter More

The Future Is Freelance…and Your Writing Will Matter More

Have you seen the meme about how the first 40 years of parenting are the hardest? Not to throw my kids under the bus, but it has stopped being funny lately. Both kids are in their 20s and both seem hellbent on being self-employed. As their mother, who has spent most of the past 30 years self-employed, this makes me nervous. I envied friends with steady incomes, retirement plans, sick leave and paid vacation. I had hoped my kids would have all the bennies I went without. But my kids are on the right path…and I am wrong. Why? Because...
8 Copywriting Tips from a Retiring Copywriter to an Aspiring One

8 Copywriting Tips from a Retiring Copywriter to an Aspiring One

Eight copywriting tips that aren’t about copywriting but are crucial to freelance success… I’m feeling my age, and not because I’ve hauled wheelbarrows full of horse manure across our property to the garden. No, I’m feeling my age because I recently had a phone conversation during which I passed along some wisdom to an aspiring copywriter. In truth, as much as I felt like a wizened old copywriter talking about “back in my day…,” I loved passing along wisdom I learned the hard way: through experience. In fact, the whole reason I...