Originally published May 2018. Updated February 2024. Something has been lost in our hurry-up world: attention to detail. And some of the most important business writing advice we need to learn by heart is that details do matter! Details matter because paying attention to details saves time for the writer and the reader, and protects the credibility of the businessperson and the brand. Paying Attention to Details Takes Time but Saves Time Details, shmetails, right? We’re in a hurry! Maybe, but the time we save by going so fast can...
Someone suggested I should go beyond helping people be better writers at work to teach them how to use ChatGPT. But I don’t want to talk about ChatGPT let alone teach how to use it. Why? In large part, because this is so reminiscent of the early days of content marketing and the effect that had on writing. Quality plummeted in many cases, as did pay. What clients wanted and what they were willing to pay for it both took nose dives. Suddenly quality didn’t matter, only quantity. Me when someone says I should teach ChatGPT skills, via...
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