9 Ways to Improve Any Drip Email Campaign

9 Ways to Improve Any Drip Email Campaign

Is your business using automated or drip email marketing? If not, why not? You should be, as this ebook explains. And if you are, kudos to you! Now let’s make sure you’re making the most of your drip campaigns with nine tips to improve. How to approach your automated email marketing A drip campaign is a series of emails that are triggered by an event, but they aren’t standalone emails. Instead they are a series of emails meant to work together. These might be emails you’d use for a lead nurturing campaign, for example....
Monday’s Mistake for April 12, 2021: Did Legal Write This??

Monday’s Mistake for April 12, 2021: Did Legal Write This??

My samples for these Monday Mistakes practically fall from the sky. They show up in my email inbox, on food packaging, and in my mailbox. This week’s Monday’s Mistake is courtesy of a sales letter I received. Do you think the legal department wrote this? It has a mistake, which I’m sure you’ll see, but it is also convoluted—which is a mistake in my mind, because our goal is clear communication, especially when trying to sell something! Here it is: In the event of a covered accidental loss of life, this coverage, when combined with...
Boost Your Business Writing Skills with 3 Sales Writing Tips

Boost Your Business Writing Skills with 3 Sales Writing Tips

Are you confident in your business writing skills? Or do you get a little nervous when you have to write something for work? Like an email to your boss or a presentation for a meeting perhaps? I can relate. I made my living as a writer for two decades, and I still get nervous when I write for work…even as I write this blog post! But I have a secret weapon that I know gives me an edge—and I’m going to share it with you in this blog post. This secret weapon will power up your business writing skills and boost your confidence. The...