Monday’s Mistake for March 1, 2021: The Dangers of Automated Email!

Monday’s Mistake for March 1, 2021: The Dangers of Automated Email!

Sadly, this is the first paragraph in an automated email I get once a week now that we have a registered puppy. I count three blatant mistakes plus several places where writing could be improved. What do you see? To be honest, it’s not the mistakes or poor writing that bug me about this. What bugs me is this is yet another example of the dangers of the set-it-and-forget-it mentality many marketers have with automated email. These emails are being sent out when triggered by an event, in this case, our puppy turning 16 weeks old...