How business email best practices can make everything better… I was soooo lucky and I didn’t know it. How? During my 20 years as a freelance copywriter, I worked primarily with smart people who communicated well and made smart use of email. That means I thought the average person was equally good at email. I was wrong. When I closed up We Know Words at the end of 2019 to focus on our farm and Better Faster Writer, I also started doing a lot of volunteer work as part of a marriage ministry that we had to take over. (That’s a...
Is your business using automated or drip email marketing? If not, why not? You should be, as this ebook explains. And if you are, kudos to you! Now let’s make sure you’re making the most of your drip campaigns with nine tips to improve. How to approach your automated email marketing A drip campaign is a series of emails that are triggered by an event, but they aren’t standalone emails. Instead they are a series of emails meant to work together. These might be emails you’d use for a lead nurturing campaign, for example....
Sadly, this is the first paragraph in an automated email I get once a week now that we have a registered puppy. I count three blatant mistakes plus several places where writing could be improved. What do you see? To be honest, it’s not the mistakes or poor writing that bug me about this. What bugs me is this is yet another example of the dangers of the set-it-and-forget-it mentality many marketers have with automated email. These emails are being sent out when triggered by an event, in this case, our puppy turning 16 weeks old...
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