Email subject lines are often overlooked but have the potential to make or break your workplace communication and productivity… What’s the first thing people look at when deciding whether or not to open an email? The From name. And the second? The email subject line—and that makes the subject line key. This is something I emphasize when teaching email copywriting, but it is every bit as relevant to writing at work. While the email marketer needs compelling email subject lines to get a prospect to open an email so they’ll see the...
It’s a Friday afternoon as I write this, and the long work week is winding down. That means I’m reflecting on the past few days—and realizing that twice this week my time was wasted by bad business email writing. Twice this week I received unclear emails and I had to spend time trying to understand the instructions and timelines and attachments, write emails in reply to get clarification, and put tasks on hold as I waited for the answers. It all added up to about an hour of my time. You might think, “Well, an hour isn’t much time,...
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