Someone suggested I should go beyond helping people be better writers at work to teach them how to use ChatGPT. But I don’t want to talk about ChatGPT let alone teach how to use it. Why? In large part, because this is so reminiscent of the early days of content marketing and the effect that had on writing. Quality plummeted in many cases, as did pay. What clients wanted and what they were willing to pay for it both took nose dives. Suddenly quality didn’t matter, only quantity. Me when someone says I should teach ChatGPT skills, via...
You don’t have to search for famous examples of bad copywriting when it’s all around us…even in my kitchen! Since I’m in a mood and I’ve recently picked apart another piece of bad copywriting, let’s do another. This is copy from food packaging that was in my kitchen. I changed it a bit to keep it anonymous (and it was juice, not cereal), but the gist of it is the same: What’s wrong with this copywriting? Spend some time with this. Read it a couple of times. What jumps out at you? First, there’s the headline: Put Good...
Why search for a good copywriting tip when too many copywriters don’t even do this one simple thing? C’mon, copywriters. We can do better than this snippet of copy that I grabbed from a web page: It doesn’t make any sense, right? You discover the changes so you don’t have to discover the changes? Huh? And when you consider this is meant to be marketing and persuading a potential customer, it’s even worse. Why these copywriting mistakes happen This kind of mistake is inexcusable in my book. And I can think of two possible...
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