Get Rid of That Weak Writing Money Pit!

Get Rid of That Weak Writing Money Pit!

You might have a money pit staring you in the face and you don’t even see it. This money sucker wastes time and dollars. And it’s not unique to your business. Like aliens taking over a city in some blockbuster movie, this money pit shows up all over, draining potential profits and tripping up productivity….all without anyone noticing anything is amiss. No, it’s not an inside embezzler or a Russian hacker that’s quietly sabotaging your efficiency efforts. It’s poor writing skills. A study by the...
How to Write Faster–and Faster–and Faster

How to Write Faster–and Faster–and Faster

The story I am about to tell you is true, although embarrassing. But I share it because there’s an important lesson to be learned here about becoming a better faster writer… Once upon a time, this freelance copywriter fell on some hard times. That’d be post 2008 recession when every single high tech client disappeared. As a single mom who still had to pay the bills, I took on some writing work I can only describe as gross to tide me over until the economy improved. No, not that kind of gross, but for someone who...
Why Your Writing’s Not Working

Why Your Writing’s Not Working

What’s wrong with this email I copied and pasted below? (Ignore the tweaks I made to keep it anonymous.) Dear (Job Title), According to ABC Research, more than XX% of employees in the United States are (challenged by something). Does your business have the tools and strategies ready to meet their needs? Join us for a webinar on May 6, Webinar Title Here where attendees will hear from a manager from one of the top something businesses in the nation. For more information, visit URL here or click here to register. We hope to virtually...