Do you remember the song Inside Out by Eve 6 from a few years back? It was playing over the sound system at the grocery store last week and I’ve had it stuck in my head ever since, especially the line about putting “my tender heart into a blender, watch it spin around to a beautiful oblivion.” Sometimes writers seem to put their words into a blender and watch them spin around into a not-so-beautiful oblivion. And, sad to say, the higher up the corporate food chain, the more likely this mess of words tends to be. I say this because I...
How you say something is as important as what you say, so learn to cut the clutter but keep the kindness when writing at work. Writing clearly at work is not simply a matter of stripping your message down to the bare bones. It’s learning to identify the clutter that gets in the way of communication. We must remember that a human being is on the receiving end. And therefore we must write with respect and consideration…which means removing the bullshit or clutter. But if you strip away too much, you go too far. You’ve removed the...
Is your business using automated or drip email marketing? If not, why not? You should be, as this ebook explains. And if you are, kudos to you! Now let’s make sure you’re making the most of your drip campaigns with nine tips to improve. How to approach your automated email marketing A drip campaign is a series of emails that are triggered by an event, but they aren’t standalone emails. Instead they are a series of emails meant to work together. These might be emails you’d use for a lead nurturing campaign, for example....
My reasons for retiring from freelance copywriting were many, but doing so also gave me an unexpected benefit: being a resource for newbie junior copywriters. You might also like… More resources for junior copywriters and marketers who write copy: Get this FREE ebook on how NOT to look like a spammer. Download this FREE ebook on knowing your audience before you write (with worksheets). Get 8 copywriting tips from a senior copywriter. Learn how to wreck your email copywriting. Take this intermediate email copywriting class....
Looking for tips on how to write fast? Read on for five suggestions for writing faster without making more mistakes. As someone teaching workplace writing skills, I see again and again the impact of our hurry-up work world on the quality of writing. And although I will continue to preach slowing down, for all kinds of reasons, the truth is that many people still prefer to hurry through tasks. On the surface, this rushing through the workday might seem to equal productivity when it often has the opposite result. As an article at...
