Monday’s Mistake: When Writing Wastes Time and Space

Monday’s Mistake: When Writing Wastes Time and Space

This Monday’s Mistake has an obvious punctuation error. Do you see it? More importantly, it is wrong overall in a much bigger way. Do you see why? First, the punctuation error: the comma before please. Verizon values your feedback and please take this 15-minute survey about your overall experience are two independent clauses. Neither needs the other. Therefore, we can’t use a comma. It should be a period and look like this: Verizon values your feedback. Please take this 15-minute survey about your overall experience. But the bigger...
How Specific Email Subject Lines Save Time…and Make You Look Good!

How Specific Email Subject Lines Save Time…and Make You Look Good!

Email subject lines are often overlooked but have the potential to make or break your workplace communication and productivity… What’s the first thing people look at when deciding whether or not to open an email? The From name. And the second? The email subject line—and that makes the subject line key. This is something I emphasize when teaching email copywriting, but it is every bit as relevant to writing at work. While the email marketer needs compelling email subject lines to get a prospect to open an email so they’ll see the...
2 Ways to Get Faster at Business Email Writing (and Other Writing too!)

2 Ways to Get Faster at Business Email Writing (and Other Writing too!)

(Originally published November 2017) Do you wish writing didn’t take you so long? Or that you could dash off an email without having to think so hard about it, and labor over it? We spend so much time on business email writing, it’s no surprise it’s a pain point. And if it is a pain point for you, kudos to you for caring! Far too many emails are dashed off with little thought for how well they’re communicating what’s intended. Sadly, that leads to even more time spent writing and reading as we’re trying to understand each other, so...
Are You Making These Costly Proofreading Mistakes?

Are You Making These Costly Proofreading Mistakes?

We’re celebrating the launch of a free proofreading course with proof proofreading matters! Proofreading shmoofreading, blah, blah, blah… If that’s your attitude toward this critical communication tool, read on to learn how typos can cost businesses millions of dollars—and even damage careers. How Proofreading Protects Your Brand…and Bottom Line Proofreading is important to you as an individual and to your company, for several reasons (some quite costly!). For an individual, proofreading protects (or even builds) your credibility....
8 Ways to Keep Blogging Week After Week After Week

8 Ways to Keep Blogging Week After Week After Week

(Originally published November 2017) Just about every small business owner, freelancer and marketer knows blogging is a critical content marketing tool. But boy, is it hard to stick with it! The problem is, blogging seems to end up at the bottom of the task list every day because so many other business tasks are higher in priority. We squeeze it in when there’s time, but then we don’t always feel like it when we do have time. But blog we should, whether we’re blogging as part of our jobs and we get paid to do it, or we’re doing it...